How do billboards talk
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Between systems, mobile devices and a range of listening options, drivers are more distracted than ever.
How do billboards talk?
But people continue to notice billboards. This media remains well-positioned to capture attention, even in the digital era. In fact, if anything, digital billboards are even more eye-catching than static ones. This has helped out of home OOH advertising stay relevant at a time when so many traditional forms free xxx chat topsham concert marketing have fallen out of favor. Why do billboards continue to retain our attention, and what can advertisers take from their continued relevance?
To understand why billboards continue to be noticed, you need to understand how much time we log in our vehicles. Americans spend an average of 17, minutes in their cars every year. The average person drives between And adults log the most miles behind the wheel, at 13, per year.
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The more time people spend in the car, the more time they look at their surroundings. And that, of course, means more time spent noticing billboards. How can we be sure? Arbitron did a survey that showed huge levels of engagement for billboard advertising. The company found:. Clearly, billboards attract attention. When someone is driving, they have no choice but to pay attention to the road.
You can do religious chat room things while you watch a TV show or listen to music, such as browse your mobile device.
You have no choice but to notice them. You can block popups on a digital device.
You can skip commercials on your DVR. You can pay for ad-free music channels on satellite radio. And you can flip right past the in a magazine.
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That same Arbitron survey found that billboards are the most-noticed form of OOH advertising. But advertising informs them, and they act on that information.
Highway advertising can also be highly targeted to the audience. Travelers are interested in three things—food, gas and lodging. People respond to this.
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A recent Nielsen survey found that 23 percent of respondents have gone online to find information about an advertiser they saw on a billboard. Imagination has always shone on billboards. Whether they deliver a teen girl chat image, a clever turn of phrase, or an ingenious subversion of traditional billboard creative, billboards provide a canvas for inventiveness.
Many agencies and advertisers are more than up to the task of filling it. And people take notice.
That Arbitron in-car study found 56 dirty talking british of respondents have mentioned a funny billboard in a conversation. Of course, these days digital billboards are also part of the equation.
Digital billboards change every few seconds.
Little wonder they catch the eye. Their vibrant colors and sharp imagery draw attention.
Some of our advertisers - national and local
These billboards are more noticeable than other media, too. Forty-six percent said they stand out more than television commercials.
But no matter what type of billboard is employed, it still draws a lot of attention. What matters is whether people see your ad, and with billboards, they always will. Inventory Why Outdoor? About Dhaka sex chat Blog.
Do People Notice Billboards? Billboard Advertising Statistics. Some of our Advertisers - National and Local.
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